Research proposal Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Research proposal - Annotated Bibliography Example Apple Inc has been able to capture this market through establishing a department whose role is to market the products through the social media. This source explains the benefits of social media marketing. According to this source, the customers are turning towards companies that are innovative and integrate their ideas in the production process. Besides marketing, social media provides a platform for the company to interact with the customers. According to this source, marketing of the high technological products has changed over times. Due to the dynamic nature of the devices, it has become important to identify a cheaper marketing strategy. This source is important in identifying the impact that social media has been having on the company sales. The tastes and preferences of the current market keep on changing. Different companies are setting up huge amounts of money to conduct research on different aspects that affect the consumption behavior of the market. This source will be significant in identifying other ways that social media can be used to enhance the performance of the company. Social media has improved the performance of the business by making it easy to contact the customers. This source will be significant in identifying how social social media has improved the communication process. Many of the people have focused on leadership of Apple Inc as being the key to success of the company. However, social media has been instrumental in boosting the performance of the business. In addition, it has enabled the company to reach customers who are located in different parts of the

Applied Business Ethics Essay Example | Topics and Well Written Essays - 1000 words

Applied Business Ethics - Essay Example In marketing, ethics are extremely vital as they affect the performance of an organization (Cohen, 2007). Ethics is the principles one uses to make an outright decision. Marketing sections face their own set of ethical dilemma-related problems concerning pricing, product development, distribution and advertisements. Many organizations may be faced by a dilemma in choosing the advertisement approach to take (Harding, 2010). This is evident on whether to adopt sexual and emotional appeal advertisements as part of the marketing strategy. Justification The use of sexually appealing advertisements has been on the rise in the recent past years. It is becoming more blatant as marketers are trying to find ways to overcome the media clutters. These adverts are integrated with persuasive sexual information (Liu, Li & Cheng, 2006). Such techniques are intentionally controversial in order to grab the attention of an individual, thus, creating the product awareness. Although this approach of adve rtising is popular, it faces criticism due to the ethical dilemmas surrounding it. Emotional appeal, on the other hand, is based on three ideas. The consumer does not pay much attention to the advertisement. Secondly, consumers do not notice rational appeals unless they are looking for the product being advertised. Last and most prominent, use of emotional adverts, attempts to capture the attention of the viewer and link the consumer to the product being advertised. The use of sex and emotional appealing adverts have led to the growth of many businesses because of the homogenous belief that consumer needs, and interest are alike (Chan et al., 2007). However, organizations are faced by ethical challenges when adopting them. Therefore, an organization should critically decide the marketing approach to adopt. The cultural image of the organization is mainly founded by products and services they offer. Adverts integrated with sex appealing images are at times seen to be pornographic. Th is often leads to the notion that the organization promotes it, which adversely affects the image of the organization. The use of the female sexual icons in the adverts may also lead to distortion of many norms and beliefs, especially the young and innocent people who cannot distinguish the appropriate content of the advert (Foley, 1999). This often derails the values of the community at large. The use of emotional appeal contexts has been criticised ethically. It has been argued that businesses utilizing emotional appeal tend to exploit the viewers’ emotions. Businesses may be marketing a flawed product or a product which can bring harm to the society, but due to the emotional attachments the viewer has developed, one may end up buying it. It may also persuade one to buy what might not be needed. Ethical decisions making The ethical decision making process of solving this dilemma should be based on the two approaches; teleology and deontology. The deontological methodology i s concerned with the notions of universal truths, values and principles, to be followed irrespective of the situation. The categorical imperative stated by Kant, dictates that faced by a situation, one should respond in a way which is consistent and conforms to the ethical principles. He should also be content and comfortable with the decision made with full consideration of others. Therefore, in deciding on the effective marketing

Strategic Financial Management Coursework Example | Topics and Well Written Essays - 2000 words

Strategic Financial Management - Coursework Example In the recent past, Wetherspoons plc has become famous in converting the large and unconventional residential premises into pubs. According to the set pub standards in Britain, premises often tend to be large, using open plan layouts, which Wetherspoons has devoted to follow. The success of the company has seen it being quoted on the Stock Exchange in London becoming an active component of FTSE 250 index on the stock exchange. In the recent past, Wetherspoons has started giving support to cask ale at the time it has deemed it unfashionable to do it, something that has established it as the largest in terms being the single purchaser from the microbreweries in the United Kingdom (Martin 2012, 8). This paper examines the financial performance of Wetherspoons Company, analyzing its rations from the perspective of the investor. One of the things that make most companies successful is the fact that they have effective and successful financial management platform. Proper financial management is very important to companies and other kinds of business organisations as it helps to illustrate the accountability plans that the business soften has. It is this kind of accountability which financiers and other investors use in determining the net worth of the business for additional investments. For this reason, any business that is determined to make profits and expand its boundaries has to ensure that it creates sound financial management systems. This is actually one of the things that have Wetherspoons Company manage its growth and expansion, reaching its current form, having almost a thousand outlets with plans to increase its market share (Woodger 2010, 9). Investors are the most important people in the growth and success of any business; they always give their money and resources to the business in the expectation that the business will be profitable for them to get their expected returns in

In what way Antigone may inform us about the the war on terror, which Essay

In what way Antigone may inform us about the the war on terror, which the government of the United States is engaged in - Essay Example Antigone’s story could relate to the war on terrorism in multiple ways. In some way, Antigone and Polynices could be assumed the terrorists within the government of Thebes as presided over Creon. They chose to pursue some political goals that are not consistent with the wishes of the Creon. As such, they represented the enemy within. Creon had various options to handle the challenges brought about by the defiance of Antigone and the presumed disobedience of Polynices. However, his approach became inflexible as he was not willing to heed to the counsel of his own son and other people who had advised him to exercise some caution in handling the matter. It would be important to regard the various points of difference, which lead into the eventual tragedy of the kingdom of Thebes. Creon refused to heed to the counsel of the old seer who had warned him of the impeding tragedy. Some of the lessons about terrorism, which could be learnt from this tragedy relates to the approaches adopted. Usually, the method involved in handling terrorism determines the levels of success. It is important to consider some of the problems that relate to the matter of handling terrorism. In the context of the United States, it would be important to consider some of the issues that relate to the challenge of resolving terrorism. One of the problems of terrorism is that it operates within the system. The elements of terror in the society of Thebes were part and parcel of the establishment. Due to the insider element of terror, it is important to develop the most cautious approach that would settle the system. The tragedy in Thebes occurred because Creon refused could not reckon with his own vulnerability. It was essentially difficult to engage a system that was tied into his establishment. By destroying Antigone, Creon actually destroyed his own government. The events that followed the tragic demise of Antigone proved to be catastrophic

(Emergency Management) 2001 D.C.Sniper Case Study

(Emergency Management) 2001 D.C.Sniper - Case Study Example John Allen Muhammad was the man behind the sniper attacks, carrying out the shootings from his modified vehicle. Muhammad had an accomplice by the name Lee Boyd Malvo (Mehrotra, 2006). A number of preliminary shootings had taken place before the killer moved to Washington area. Several people were killed and several injured, surviving bullet wounds after being shot from a distance. A number of sniper attacks took place in Washington area, with some victims surviving while others died. These attacks followed the September 11 terrorist attacks in New York. On the second day of October, 2002, a gunshot was fired into a craft store that was owned by a man called Michael at around 5:20 pm. In this incident, fortunately, no one was injured in the incident. There had been previous attacks in Alabama, Los Angeles, Maryland, Virginia and Washington D.C, but this incident was not quickly connected to them (Turvey, 2011). The Aspen Hill incident marked the beginning of a trail of incidents in the Washington D.C area. On the same day that the Aspen Hill incident occurred, James Martin was shot dead at around 6:30 pm. Martin was shot at a grocery store’s parking lot in Wheaton. James Buchanan became a victim of the shooter on the 3rd of October, 2002. The incident took place at Rockville Pike, when the victim was mowing grass. On the same day, Premkumar Walekar succumbed to gunshot wounds in Aspen Hill when he was refueling his car. The incident took place at around 8:12 am. The 3rd of October, 2002 also saw the death and injury of several people at different times of the day. Sarah Ramos died at 8: 37 am after she was shot in Rossmoor Boulevard, seated on a sidewalk bench reading a book. At 9:58 am, Lori Ann was killed at a gas station in Kensington, Maryland. This marked the end of the morning trail of killings, but the day was yet to realize more killings later. Pascal Charlot was shot later that day in Georgia Avenue at around 9:15 pm. He barely

Critical Analysis of Turkey's Accession to the European Union Research Paper

Critical Analysis of Turkey's Accession to the European Union - Research Paper Example This essay will involve significant barriers and issues that have stood in the way of Turkey like human rights, law and other reforms they need to undertake. After this, the paper will try to predict the possibilities of EU entry for Turkey. The origins of the European Union can be traced back to the 1951 Treaty of Paris which established the European Coal and Steel Community. This came after the lack of cooperation and the alignment of old enemies in Europe had culminated in the two World Wars. The Second World War saw the utter destruction of the most civilized continent on the planet. The subsequent formation of the United Nations with the view of promoting human rights and global security formed the framework which gave the impetus for cooperation between nations in sub-regions. This paper stresses that the European Union is a supranational organization which is meant to build a common future for its member states through the coordination of policies within these nations. The European Union focuses on International Economic Integration of member states and this is done through free trade, customs unions, common markets and economic unions. The European Union is made up of people with majorities that are linguistically Indo-European and religiously Christians . Only Estonia is the nation that does not have these two features in its majority population. The enlargement of the European Union is done on a case-by-case basis. ... ean Union focuses on International Economic Integration of member states and this is done through free trade, customs unions, common markets and economic unions5. The primary goal or finalite politique of the European Union is to create a Federal Europe committed to welfare, security and prosperity to its member states and citizens6. This implies that the European Union is mainly focused on promoting important changes in the social and economic well being through the sharing of commonalities and the promotion of trade and other activities that promote wealth generation and economic growth. Culturally, the European Union is made up of people with majorities that are linguistically Indo-European and religiously Christians7. Only Estonia is the nation that does not have these two features in its majority population8. Entry to the European Union Although Turkey has strong connections to the European Union in both the historical and geographical sense, it is officially not a member of the European Union. This is because there are some important entry rules that all aspiring nations need to adhere to. Turkey's position on this subject wavers and they have to adjust to meet most of them. Traditionally, the enlargement of the European Union is done on a case-by-case basis9. This is because before a member state joins, members in good standing will need to examine their status and acceptability before granting them the right to accede into the Union. A notable case is that of the United Kingdom which had its application for membership vetoed by Charles de Gaulle's France on several occasions. However, in the case of the Central and Eastern European Countries (CEECs), the extension was done through a systematic approach where a group of aspiring member states were given some

Human Developmental Theories Essay Example | Topics and Well Written Essays - 500 words

Human Developmental Theories - Essay Example Psychological researchers have greatly investigated all the attributed of human life that lead to nurture and development of human psychology. As a result, various theories have been originated such as reductionism, meditational, determinism, contextualism etc. Psychologists have divided such theories into certain categories (Barkway 2009, p. 21). Determinism is a theoretical approach for psychologists to evaluate human psychology which is resolute over the time in connection to the past experiences. Psychologists evaluate human psychology by viewing the past history of child. Sigmund Freud suggested that there are certain patterns that could be studied while implementing the theory of determinism (Barkway 2009, p. 21). Such aspects include parental history because it greatly affects a child’s development in the period of adolescence. Parent history has a lot in relation with the child development as parents tend to be responsible of child nurture process in every society. Secondly, the history of behaviour could be a very important aspect in understanding human psychological development (Barkway 2009, p. 22). Medical implication of deterministic theory on health care practice is the most effective way to help patients. Deterministic theory can be applied on children as it studies the events that took place in the life of a child. Certain questions could be easily answered with the implication of deterministic approach for health care practice.